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Friday, October 21, 2011

Impression Management


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Impression Management: Definition and Explanation

  • Impression management is a process.
  • This process is carried out to achieve certain intended goal(s).
  • It is carried out by people.
  • It is carried out consciously or unconsciously.
  • Though this process people attempt to influence the perceptions of other people about a person, an organization, an object or an event.
  • This is done by carefully designing, producing and releasing the information to those people who need to be influenced by it.
  • This facilitates the image building of the subject (person, organization, object or event) as intended.
  • The dissipation of the information is carried out by using the selected media and methods from the ones that are available.
  • Thus, it is the self-presentation or image creation or branding of the subject (person, organization, object or event) by self or by the professionals assigned/appointed to do so.

Perceptions Become Realities

  • When the above-mentioned process is administered systematically and frequently, others' perceptions of the subject (person, organization, object or event) become the reality.
  • People who get impacted by such an impression management process start believing in the image projected of the subject. It looks real or truth to them.
  • Impression management, many a time, is the deliberate bending of the truth in order to make a favorable impression.
  • The impacted people start forming the intended ideas about the subject and it becomes the basis for their behaviors towards the subject. These behaviors of people by and large are the ones that were aimed at through the impression management process. 

Objectives

Primarily two types of objectives are sought to be achieved through impression management:

1. Instrumental i.e. influencing others and gaining rewards or benefits. There are five instrumental goals:

  • Ingratiation: displaying good qualities so that others will like us giving us happiness.
  • Intimidation: displaying aggressiveness to get others to hear and obey us.
  • Supplication: displaying vulnerability and sadness so that others will sympathize with us and help us.
  • Exemplification: displaying images of integrity, social responsibility and moral worthiness; perhaps also with a goal of seeking imitation by other entities.
  • Promotion: displaying the subject as being highly competent, effective and successful for enhancing the sales.

2. Self-presentation i.e self-expression: constructing an image of ourselves to claim personal image, identity or brand and then present ourselves in a manner that is consistent with that image, identity or brand.

Authentic Impression Management

Many people may think that impression management is in a way deliberate bending of the truth in order to make a favorable impression on others.

But that is fake impression management. Projecting something or someone what it/he is not is tantamount to deceiving others.

An authentic impression management or self-presentation is when the subject (person, organization, object or event) wants to present himself/itself to other people the same way the subject perceives himself/itself. This authenticity puts a moral responsibility on the subject to behave or display himself/itself in a manner consistent with his/its true image and personality. It helps to consolidate and solidify the authentic brand.

However in real life the subject is projected with modified image(s) that will reflect positively on the subject so that the modified impression or image is consistent with outside perceptions of how the subject should look like or feel like. The goal is for one to present himself the way in which he would like to be thought of by the people he wishes to influence.

Impression Management Tactics

  • Behavioral matching
  • Self promotion
  • Conforming to situational norms
  • Appreciating or flattering others
  • Being consistent

Some Situations Where Impression Management Is Used

  • Interviews
  • Parties
  • Workplace
  • Class rooms (by students and teachers)
  • Social gatherings
  • Market place
  • Political platforms
  • Public platforms like public meetings, corporate meetings, conferences, seminars, workshops and such events etc
  • Religious gatherings

Media and Methods Used for Impression Management

  • News papers
  • Television
  • Radio
  • Advertisements and other promotion materials
  • Internet: social/professional networking, web sites, blogs
  • Conferences, seminars, workshops and other professional meets
  • Exhibitions
  • Public Addresses
  • Award functions
  • Games, sports, athletic events, tournaments
  • Various professional, social, charity campaigns
  • Careful circulation of news items, stories, articles, grapevines and gossips.

Risks of Impression Management

Impression management has its own risks.

Becoming excessively concerned over others' opinions can cause stress and anxiety. It may result in various heath disorders. 

Engaging in highly fake or deceptive forms of impression management runs the risk that people will see through the act.

First Impression Sometimes Can be the Last Impression

While you may debate that it is wrong to make an impression after the very first encounter with a person, yet you have no way of stopping people constantly doing it.

It is said that people make opinions about a person within first few seconds of meeting a person.

And if you make a lopsided impression of yourself on them, there is no getting back from it since you may not get a second chance in your life to correct that impression or it may be very tough to correct it even if you get a second opportunity. You have already made a wrong impression and that's it.

Therefore, it is good to learn about impression management and be prepared to create intended impressions on others even in the very first meetings.

Our Books Publications (Books authored by Shyam Bhatawdekar and Dr Kalpana Bhatawdekar)

Available online as eBooks as well as in printed format from Nuubuu and Amazon

1. HSoftware (Human Software) (The Only Key to Higher Effectiveness)
2. Sensitive Stories of Corporate World (Management Case Studies)
3. Classic Management Games, Exercises, Energizers and Icebreakers (Volume 1)
4. Classic Management Games, Exercises, Energizers and Icebreakers (Volume 2)
5. Desert Survival: Complete Treatise (Complete Guide with Expert Solution for Trainers to Conduct the Game)
6. Landing on Moon: Complete Treatise (Complete Guide with Expert Solution for Trainers to Conduct the Game)
7. How to Conduct “Desert Survival” and “Landing on Moon” Games Effectively? (Complete Treatise with Game Briefs, Formats and Expert Keys with Rationale)
8. Stress? No Way!! (Handbook on Stress Management)
9. HSoftware (Shyam Bhatawdekar’s Effectiveness Model)
10. Competencies and Competency Matrix
11. Essentials of Work Study (Method Study and Work Measurement
12. Essentials of Time Management (Taking Control of Your Life)
13. Essentials of 5S Housekeeping
14. Essentials of Quality Circles
15. Essentials of Goal Setting
16. Essentials of Anger Management
17. Essentials of Assertive Behavior
18. Essentials of Performance Management and Performance Appraisal
19. Health Essentials (Health Is Wealth)
20. The Romance of Intimacy (How to Enhance Intimacy in a Relationship?)
21. Good People (Dream of a Boundary Less World) Novel, a refreshingly different love story
22. Funny (and Not So Funny) Short Stories
23. Stories Children Will Love (Volume 1: Bhanu-Shanu-Kaju-Biju and Dholu Ram Gadbad Singh

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